Does fear hold you back? Whether it’s a fear of failure, fear of rejection or fear of peanut butter sticking to the roof of your mouth (Google it, arachibutyrophobia is a real thing), fear can stop you from living your best life.
As The Relentless podcast fast approaches its one millionth download, we’re getting ready to launch Season 3, which will to focus on the notion of moving fearlessly. In a world filled with noise and distractions, we’ll look at how today’s most interesting entrepreneurs move fearlessly past obstacles and the assumptions that hold others back. We’ll talk with the people who transform what scares them into something that inspires as we explore how to build confidence, take risks and tackle the hard problems.
Since we started this podcast three years ago, we’ve packaged together more than 13 hours of content and spoken with over 30 guests — a diverse mix of successful entrepreneurs and effective salespeople who look at sales differently. In this special episode, we’re rounding up some of the best advice guests have shared over the past two seasons.
Bounce Back and Learn from Failures
Every entrepreneur experiences failure and rejection — it’s unavoidable. What you do with that failure will leave a lasting impact, whether positive or negative. Do you learn a valuable lesson, strategize how you’d approach the situation differently next time and bounce back even stronger? Or do you allow it to create fear that holds you back?
Actor and comedian Adam Ferrara is no stranger to rejection. Yet through countless auditions that ended in failure, he’s taken away a few important lessons that have helped him grow personally and professionally. He knows that even if you don’t get the part, the contract, the listing, you can learn from every failure or rejection and use it to hone your skills and grow.
In business, being able to read the room and understand what others are feeling is a vital skill. When a deal is heading south, customers are on the fence or a valued employee is about to bolt, what happens next just may depend on your ability to pick up on their emotions and understand why they’re feeling that way.
We explored empathy in two episodes. Famed author, serial entrepreneur and public speaker, Gary Vaynerchuk discussed how everything starts with listening to people. Every interaction — from passing conversations to negotiating major deals — is impacted by how other people feel about you and how you interpret and respond to their emotions.
By understanding the situation, reading the room and anticipating peoples’ needs, you can be proactive and address any issues instead of being forced into reaction mode. Michael Atwood, the broker and co-owner of CENTURY 21 Atwood Realty in Minnesota, explained how empathy impacts the customer experience. Because when we’re invested in our clients, participate with them and get excited about their journey, they feel appreciated and supported.
Learn Digital Body Language
Body language often says way more about our feelings and intentions than the words we speak. It’s human nature — when we’re engaged in a conversation and trust the person we’re speaking with, we naturally smile, uncross our arms and make eye contact. But in an increasingly digital and remote world, we’ve lost the opportunity to use these nonverbal cues to connect with people.
So, does body language have a digital equivalent?
Erica Dhawan, communication expert and author of Digital Body Language: How to Build Trust and Connection, No Matter the Distance, examined how to take real-world emotional body language and translate it for the digital world.
Create Joy and Delight
Every entrepreneur knows that customer satisfaction is paramount to a successful business. But what if you could elevate that satisfaction to a whole new level? Creating joy and delight is all about surpassing expectations and delivering such a positive experience that customers will remember it, tell their friends and come back for more.
Tina Roth Eisenberg, a Swiss designer and serial entrepreneur who founded Tattly, which offers fake tattoos designed by real artists, gave tips on how to add surprise and delight to your products and services.
Coming Soon: Season 3
These are just a few important takeaways from some of our inspiring guests. As we gear up for the launch of Season 3, we invite you to listen to this special episode for highlights of Seasons 1 and 2.
The Relentless is the podcast that looks at sales differently, created in partnership with Century 21 Real Estate LLC and Slate Studios — is a Webby honoree for best branded podcast and is ranked among the top 1% of all podcasts. Visit The Relentless website to join the conversation, and subscribe to the podcast on Apple Podcasts, Spotify, Overcast, Stitcher or TuneIn.
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