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WHY CENTURY 21?
JOIN THE RELENTLESS
Did you know 51% of people have regrets about the real estate process and 68% don’t trust real estate agents?* We were stunned by those statistics too and believe it’s time to change the game.
With more brand awareness** than any other real estate brand, Century 21 Real Estate is poised to make these changes. To do this, we are reinventing what the CENTURY 21® brand means in the hearts and minds of those who are buying, selling and working in real estate today.
This starts with our new mission – to defy mediocrity and deliver extraordinary experiences – and comes to life in our identity as a brand and the services we develop for our system members. #jointherelentless
Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek and sophisticated makeover designed to catapult our brand into the next century. With a refreshed color palate that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.
The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties and more.
Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping affiliated agents stand out and attract more prospects than ever before.
Along with our new brand identity other facets of our #bestinclassmarketing include our ESPN partnership featuring relentless moments, our new TV commercial, and our local activations show you how the power of CENTURY 21 marketing can help you reach farther than ever before.
THE ZAP® PLATFORM
An end-to-end technology platform that connects you to consumers and streamlines the real estate buying journey–from early search through conversion and close. What does that mean for you? Winning more online business and closing more deals.
With 90% of people searching for homes online*** we know the importance of a digital presence for lead capture.
It is our mission to get your listings in front of as many buyers as possible and we do it through an aggressive listing strategy, which displays your listings on over 200 real estate search websites at no additional cost. We also offer discounts on enhanced listing sites such as Zillow®, Trulia®, and realtor.com®.
Like us yet? We leverage Facebook®, YouTube®, Twitter, Instagram, LinkedIn®, to connect with people through stories that get them talking, sharing, and engaging with you long-term.
THE BUSINESS SIDE OF THINGS
CENTURY 21 AdMaker℠
Think of it like an online ad agency’ where templates help you develop print, online, radio, and television advertising.
CENTURY 21 Business Builder®
Customer Relationship Management (CRM) program that helps you stay in front of your contacts. Over 500 templates available. Things won’t become repetitive.
CENTURY 21 Preferred Client Club℠
Proprietary, direct mail referral program personalized with your contact information. C21® branded magazines, calendars, home guides and greeting cards are part of this program.
Social Media & PR Studio
Don’t know what to post? We provide you with powerful, ready to use content and our PR tools help you promote your business and community activities.
The CENTURY 21 University℠
Are you that relentless go-getter that never stops striving? Invest in yourself and take advantage of our live and on-line courses as well as partnerships with industry leaders, trainers, and coaches.
Awards and Recognition
Everyone needs to recharge and celebrate success. We offer retreats for our top affiliated agents hosted in such places as Hawaii, the Bahamas, San Diego and Las Vegas, as well as the ultimate celebration at the One21® Experience (CENTURY 21 Global Conference).
*The CENTURY 21 Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 500 U.S. home buyers and 500 U.S. home sellers between February 23 and February 28, 2018 using an email invitation and an online survey. Home buyers were defined as those who have bought a home in the past 24 months, and home sellers were defined as those who have sold a home in the past 24 months.
** Study Source: 2017 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on consumers aware of brand in question. The study was conducted by Millward Brown, a leading global market research organization, from April 12-26, 2017.
***comScore data for Real Estate Sites for March 2016